Smartphone Navigation Apps
There is an interesting phenomenon taking place in the whole Personal Navigation Device (PND) and Smartphone arena. Dedicated PND devices are dropping in price to a commodity level. Traditional PND manufacturers like TomTom are jumping into the iPhone app business and charging ridiculous prices (iTunes link) for their apps.
A game-changing event occurred when Google announced that they are porting PND functionality to the new Droid platform. Free of charge. This had a definite impact. TomTom dropped their price, along with others, in the App Store. Everyone can see where this one is going. My guess is that we will see an iPhone version at some point. If I were betting my business on Smartphone turn-by-turn, I would start to worry. Changes are coming and the once dominant PND and value-added app space is quickly drying up.
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