Apple App Store, Changing?
Apple started it all. The outrageous popularity of their app store has spawned app stores for almost every mobile platform available today. Heck, there is even an app store for Media Center PCs. With popularity comes control. So much so that the company that started the whole craze had started to draw some serious fire over the latter part of 2009. Apple was being questioned in the public blogs and even in the mainstream press for some questionable practices when it came to approval of various apps.
We have only been in the game a relatively short time and have begun to see dramatic changes. Our first app submitted in late August 2009, Tap Groups (iTunes link), was approved in exactly the published average at the time, 14 days. Our second app focused on the event services vertical , IAEE (iTunes link), was submitted in mid November 2009 and took 11 days for approval. We recently landed two new accounts for our event services offering to cover the International Poultry Expo, IPE2010 (iTunes link) and the International Feed Expo, IFE2010 (iTunes link), taking place in Atlanta from January 24 - 29, 2010. Both apps were submitted in early January 2010 and were approved in less than 48 hours...no kidding. Others have also noted faster app approvals and less scrutiny on particular app constructs which were almost always a recipe for a rejection.
It is refreshing to see that Apple is responding to the developer community and changing their process.
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